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The Arrangement is The Man in the Gray Flannel Suit without any clothes on.

Elia Kazan’s story gets off to a fast and sordid start.


The Arrangement: A Novel by Elia Kazan
Stein and Day, 1967, 544 p. My grade: C+.

car hit by tractor-trailer truck

Who does this deliberately?

“Indispensible Eddie” Anderson, an advertising executive (also known as Evans Arness, muckraking magazine writer, and as Evangelos Arness, son of a bankrupt Greek rug merchant) is having an affair from a girl from his office, Gwen Hunt.

Helped by a psychiatrist, wife Florence has learned to not notice Eddie’s profligacy.

Eddie leaves nude photographs of himself and Gwen where they’ll be found and brought to Florence’s attention.

Florence convinces Eddie to try to repair their marriage.

Some months into the reconciliation, Eddie drives his car into the side of a trailer truck.

While Eddie’s body heals, his mind gets increasingly unbalanced.

He ends up in a mental institution.

When he’s released, Eddie moves in with Gwen. They both work part time at a rural Connecticut liquor store. Eddie starts writing to clear his mind, moves on to writing short stories.

Eddie and Gwen are repellent characters. They don’t grow up; they just grow tired.

In the end, Eddie wonders if all the drama was necessary.

I wonder too.

Is writing fiction more noble than telling stories about consumer products?

©2017 Linda Gorton Aragoni

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As World War II winds down, Victor Norman resigns his military propaganda job.

A New York ad agency hires him to handle the Beaute Soap account.


The Hucksters by Frederic Wakeman

Rinehart, 1946. 307 p. 1946 bestseller # 5. My Grade: C-.


Beaute Soap CEO Evan Evans, is a cruel, controlling, old coot whose only joy in life (aside from selling soap) is making people’s lives miserable.

Vic finds he loathes advertising and radio.

He’s not particularly interested in money either.

Vic doesn’t really know what he wants.

All goes well until Vic falls for Kay Dorrance, a rich, sexy woman with two children who is waiting for her husband to come home. Vic becomes sugar daddy to the kids and bedfellow to their mother.

Vic wants Kay to divorce her husband and marry him. He’ll need a bigger salary to support her and the kids.

Vic’s need for money gives Evans a way to control him.

Vic sees himself poised to become a huckster like the people around him.

Will he fall?

Will readers care if he does?

Frederic Wakeman’s novel is as much a piece of hucksterism as any commercial.

The plot is complex and subtle as a billboard, the characters no more than billboard-deep.

In fact, if you strung together a series of billboards, you’d have as good a novel as The Hucksters.

© 2016 Linda Gorton Aragoni

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